Project Priceless Galaxies
A Mastercard Space Tourism Experience.
The Challenge
Propose a space tourism experience that could be made possible by Mastercard
Solution…
Experience.
Creating a website experience- Priceless Galaxies would be an extension of the Mastercard Priceless Website.
Mastercard’s Priceless website is a website that offers leisure experiences, creating Priceless Galaxies would encourage Mastercard customers to anticipate space travel.
Priceless Galaxies would open the gateway for traveling to space for leisure.
Persona
The type of people who will engage in this experience:
Who are they? – Upper-class individuals who know they will want to travel to space in the future
Present and future Mastercard cardholders
Why would they be interested in engaging? – Way to make it more affordable and benefit their experience
Do you have evidence that they would be willing to pay for the experience? –Yes, based on current travel spend as well as the projected future cost of the trip
Design…
Home Page
A home page that provides customers with what we’re offering them.
Using the World Elite card as their ticket to space.
Telling customers the priceless opportunities they can enjoy with this.
Using friendly and inspiring messaging.
Call to action button to encourage users to explore space experiences that Virgin Galactic would be offering.
Experiences Page
The experiences page showcases the experiences that customers can explore in space through Virgin Galactic.
Using CTA Buttons to encourage customers to learn more about each experience to increase their anticipation.
Including a start date for each experience so that the customers can have an actionable timeline to look forward to and plan for.
Travel Info Page
Introducing the World Elite Mastercard as the customer’s ticket to space.
Including a CTA button that encourages the customer to apply for the world elite card.