Products are Designs, and we experience them at different levels. Do you remember the first time you saw the phone you’re currently using? Maybe it was in an advertisement or maybe it was in the store and it looked so good that you couldn’t get your eyes off it, and you just had to buy it! That’s how I felt immediately I saw the MacBook Air 2020 on the Apple website! The gold color literally said “buy me now!” and that’s what I’m using to write this article!

When using a coffee maker, do you feel like you’re doing all the work, or does it do all the work for you? Products are designed for experiences. The products we use make up a big part of our experiences on a daily basis.